Search Engine Optimisation (SEO)

Is your website as optimised for search engines like Google, Bing and Duck Duck go? How do you know?

What is SEO?

SEO (Search Engine Optimisation) is an organic strategy that aims to improve a website's visibility in search results without direct advertising costs. SEO involves optimising various aspects of a website to rank higher in search engine results.

Key elements of SEO include:

On-Page Optimisation: Optimising content, meta tags, headers, and URLs to make them more search-engine-friendly.
Off-Page Optimisation: Building high-quality backlinks and managing online reputation.
Technical SEO: Ensuring that the website's technical infrastructure, such as site speed and mobile friendliness, meets search engine standards.
Keyword Research: Identifying and targeting relevant keywords to improve search engine rankings.
Content Creation: Developing high-quality, relevant, and informative content that engages users and attracts links.
User Experience (UX): Ensuring a user-friendly and navigable website for visitors.

For SEO you may have heard “content is king”, this is as true today as it was 20 years ago, but there is more to do.

After your website is live, you may think now is the time to start looking at the options for marketing it; however, some of the most important SEO takes place during build time so if you leave SEO until after going to production, you could negatively affect the searchability of your website.

At Huyton Web we build websites with SEO in mind from planning to production, and beyond. This means we will take care of the technical side and help you create the perfect content for users and search engines.

Content

We will incorporate the technical attributes to help search engines crawl your website but, without the correct content, search engines (such as Google, Bing or DuckDuckGo) won't know when your website is a relevant search result. To get this just right, you can start with your first draft content, check your rankings and how the search engines see your content, then make tweaks. Repeat this until you have exactly what you want.

For more information or a chat about how we can help you with SEO please contact us.

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We have put these pages together to explain some of the core concepts, how they relate to us and, more importantly, you, because over the years we've been asked questions quite frequently. If there is something you don't understand or would like clarity on please contact us and we'll do our best to explain.