Content Creation 
When you think of online content, your mind will undoubtedly flash to images of walls of text, but you may also think of social media channels, posting and video creation. This is certainly true to an extent, however there is much more to content than you may think. And that's where Huyton Web Services comes in. When creating online apps or websites it's important to remember "content is king", meaning content is the most important part of the website. The true nature of online content may sound simple, but it's important to remember that it affects everything that you see and interact with online. As a result, it is crucial that your website has top-notch, carefully crafted, and considered content. From video to animation to images and even text; every page on your website has the potential to send your message to your visitors and it is vital to get it right.
it's important to remember "content is king"
Getting your website's content up to scratch may sound as straightforward as chipping away at images and text. But suffice it to say, when it comes to your online business and brand, there are many factors to be considered. Creating content takes time. Depending on the size of your business' website, creating high impact, innovative content can take a few days or a few months. And crafting good content takes even longer. It is vital to understand your audience, your business, your brand and (of course) search engine optimization (SEO.)
The voice of your brand matters
Creating Content That Fits Your Brand
At Huyton Web Services, our team have ample experience in crafting incredible content for a range clients. Ensuring that your brand comes first when designing and creating any piece of content. Our team will provide a general strategic overview outlined in an initial meeting where we will review the existing content (if available) on your business' website and perform research into keywords and trends that exist in your current website, business, brand, and industry. From there we will get an understanding of your website's goals and the tone of your brand to ensure that we are making informed decisions when we begin designing your content. We will work with you to have a better understanding of the equipment that you have at your disposal (creative software and hardware) so that we know what tools we will have at our disposal when we come to create your website's content and we can recommend some that may interest you.
Throughout our design process, we will keep your brand at the forefront of our discussions. Making sure adherence to your guidelines is our top priority, however we also recognize that your business may not currently have a brand. If this is the case, then rest assured; at Huyton Web Services, we are prepared for any business. Branding is something that we will discuss in our initial meeting although, if your business is struggling when it comes to creating a distinctive, unique brand, then Huyton Web Services can help there too. With our incredible branding service, we'll be able to create a distinct brand that is applicable for your website and your business. Moreover, thanks to the close relationship between your website's content and your brand, the two can be created together to provide your website with a distinctive voice that is communicated eloquently through the creation of your new, updated content.
The first step to getting noticed online is to have something noticeable on your website.
Creating Content for Search Engine Optimization
Once the content the we have designed has been approved, we will start to create the content on your website. We will create bespoke, unique content for your website as part of the content service. During this process, it is not unusual to start seeing more noticeable results on your Website Reports as a result of your website's content overhaul. As a matter of fact, by creating new and more up to date online content, your website will begin to see more organic traffic and significantly reduced bounce rates on your website's various landing pages. This is where your website starts to benefit from Search Engine Optimization (SEO.)
Search engines such as Google, Bing and Yahoo use rankings to organically determine how relevant your website is to a potential visitor's search. There are a lot of factors considered by search engines when it comes to rankings however the first step to starting to see significant, positive changes to SEO is by tightening and updating the content that is already present on your website. At Huyton Web Services, we know all there is to know with regards to SEO and can even offer our expertise on the subject as a separate service.
But website content is where it all starts. Search engines run a variety of crawling tools to analyse every piece of content on every web page that your website has and, as part of our content service, we will aim to create unique content for your website that can be picked up by search engine page crawlers and served to your website's potential visitors. In so doing, your business will start to appear in more and more search results on Google, Bing and Yahoo and people who have searched for words and phrases related to your business will be able to find your website easier. And, thanks to the bespoke, tailored content that Huyton Web Services can craft for your website; not only will you see more visitors to your website, but you'll also see reduced bounce rates as your visitors will choose to stay on your website.
Creating website content is one thing. Making sure that it is up to date is another.
Your Website's Content in the Future
Content creation can feel like an uphill battle for any business. Staying on top of industry trends, online trends and creating compelling, enticing content is becoming a greater challenge with the ever-expanding expectations of search engines and website users. Despite this, staying ahead of the curve when it comes to your website content can be as simple as getting in touch with us and seeing how we can help your website implement unique, informative content. Not only do we offer a complete overhaul of the content on your business' website, but we also offer guidance and strategy that you can take into the next stages of your website's development.
the best people to talk about your business is you.
Whilst our team at Huyton Web Services is adept at creating exceptional content for your website, there's no denying that the best way to create stand-out online content, is to add your expertise and your knowledge of your business, at the end of the day the best people to talk to about your business is you. Once we have created your content for your website, we will review the work that we have done and offer guidance as to how you can keep your website content up to date and fresh time and time again. So, if you're looking to give your brand a completely distinct voice that works for your business, get in touch with our team. We're looking forward to achieving your goals with you.
