Having developed content for various websites and companies since the age of thirteen, Lenny has developed content for both large companies and developing brands. This includes freelance content, proffessional content and self-published content, all of which has centred around the core values of brand and SEO. Accompanied by a dedication to topical research and marketing knowledge, Lenny has developed content that informs and entertains throughout various industries. From his earlier works contributing to gaming and technologies related news websites, to creating and managing his own website to develop his content style, to working alongside acedemics in research papers, Lenny has experience in a wide range of content styles that deliver results in the digital space.

Trained as an investigative journalist before moving into online content creation, research is at the core of Lenny's entire body of work. When approaching digital content creation, Lenny's framework depends on understanding. What are your core goals? What do you want to achieve with your content? Where are the potential gaps within your industry that you can fullfil? The basis of strong digital content is investigation. With a foundation of knowledge content can be created. But content is never truly finished. Using various digital tools such as Google Trends and SEMrush, Lenny is adept at measuring the success of the content that he creates; working to ensure that content is kept up-to-date, relevant and impactful for your target audience.